FOMO vs JOMO: The New Rules of Going Out in the City
FOMO vs JOMO: The New Rules of Going Out in the City If you’ve been scrolling at 11pm and watching rooftop shots, rave clips, and the inevitable “best night ever” story, you’ve felt the tug: FOMO vs JOMO. The first pulls you into every invite...
Why Gen Z café culture make Cafés Like Their Second Office
If you’ve ever tried to find a seat at a café in KL or PJ on a weekday afternoon, you already know the struggle: every corner is packed. Laptops open, iced lattes sweating on marble tables, playlists mixing lo-fi beats with indie bops. Half the...
Soft Life, Hard Times: Why Gen Z Romanticizes Everyday Moments
Introduction: What Is the Soft Life? The phrase soft life has become a defining trend among Gen Z. On TikTok, Instagram, and even X (Twitter), young people are celebrating slow mornings, cozy cafés, and self-care rituals. But why now? In a world filled with economic...
The Meme Economy Explained
Introduction: The Meme Economy Explained In today’s digital world, the meme economy is more than just internet humor, it’s how Gen Z communicates, builds identity, and even shops. Memes have become cultural currency, shaping trends on platforms like TikTok, Instagram, and Twitter. For brands and...
From Shein to Slow Fashion: The Gen Z Style Dilemma
Fast fashion vs. slow fashion, the ultimate Gen Z wardrobe crisis Let’s be honest: Gen Z’s relationship with clothes is basically a situationship. One second, we’re adding 47 Shein items to cart at 3 AM because “it’s only RM250??”. The next, we’re preaching about sustainability...
The New Wave of Socializing, Cozy Hangouts
How Gen Z Is Replacing Nightclubs With Cozy Hangouts Picture this: it’s Friday night. For Millennials (and definitely Boomers), that meant squeezing into packed nightclubs, drowning in bass drops, and yelling over each other just to say “cheers.” But for Gen Z? Nah, we’re rewriting...
The Rise of Experiential Dining
Why Experiential Dining & It’s Ambience Matters as Much as Taste Okay, let’s be real: going out to eat isn’t just about filling your stomach anymore. For Gen Z, dining has officially graduated from “food on plate” to full-on experiential dining. Think about it—would you...
The Kombucha Comeback
Is Fermented the New Coffee? Coffee has been the ultimate ride-or-die for as long as we can remember. It’s the 8AM alarm clock in a cup, the personality trait on every tote bag, and the reason café culture is basically religion. But quietly bubbling under...
Why Amcorp Mall Is Every Vintage Lover’s Playground?
Why Amcorp Mall Is Every Vintage Lover’s Playground? If you’re over the glossy shopping malls with their overpriced matcha lattes and mass-produced fast fashion, say hello to Amcorp Mall, it is a chaotic, charming time capsule in the heart of Petaling Jaya. This is where...
Pimple Patches Are the Main Character Now
Once upon a time, if you had a big juicy pimple, your options were: a) pop it (bad idea), b) slather on some mystery cream, or c) cry. But now? You just slap on a cute lil’ pimple patch, go live your life, and let...