There’s something really nice about coming across Malaysian local brands that just get it. You look at their stuff and immediately feel, “Wah, this one’s different.” The designs make sense, the quality feels solid, and there’s always a bit of that Malaysian soul tucked inside.
Here are ten homegrown brands worth knowing — whether you’re upgrading your wardrobe or refreshing your self-care shelf.
Fashion Brands Redefining Malaysian Style
Bayu Somerset
Image credits: bayusomerset.com
Bayu Somerset feels like that timeless piece your mum might love — but updated for how we dress today. It reimagines familiar silhouettes into lighter, easy-to-wear styles. You can tell every print and fold has thought behind it — it’s modest wear that feels modern without trying too hard. There’s something comforting about it too; you slip one on and instantly feel a bit more put-together, a bit more you.
Kanoe
Image credits: kanoewear.com
Kanoe brings that easy, sunlit feeling — linen fabrics, calm colours, and timeless flow. Their pieces don’t shout for attention; they just feel right. You could wear them anywhere and still look like yourself. The brand captures the relaxed rhythm of tropical life — soft, real, and unpretentious.
Terrae
Image credits: shopterrae.com
Designed for movement and made with purpose, Terrae is Malaysia’s answer to laid-back activewear. Think sculpting leggings, ribbed tanks, and buttery-soft yoga sets that feel good from studio to sofa. Their palette is muted, their design is sleek, and everything about them feels grounded. More than just gym wear, Terrae reminds us that feeling good and looking good can go hand in hand.
Anaabu
Image credits: anaabu.co
Anaabu speaks the language of quiet strength. Their pieces are intentionally androgynous, using flowy silhouettes and muted tones that let personality take centre stage. Designed with a deep appreciation for form and freedom, Anaabu stands as one of Malaysia’s most thoughtful labels — calm, confident, and beautifully restrained.
TNTCO
Image credits: tntco_official
TNTCO feels like that one friend who always shows up in the coolest fit without even trying. It’s loud in all the right ways — graphic tees, oversized cuts, bold colours — but still feels unmistakably Malaysian. The brand has this energy that connects straight to the youth here: part streetwear, part self-expression, and a whole lot of attitude. You’ll see their influence in music, art, even pop-up events — it’s more than just fashion. TNTCO captures what it means to grow up local but dream global, and that’s what makes it stand out.
Skincare Brands Elevating Local Beauty
Lumi Beauty
Image credits: mylumibeauty.my
Lumi Beauty feels like skincare made by someone who actually lives in Malaysia — because it is. The products are light, cooling, and fit right into our humid weather without that sticky feeling. It’s simple, refreshing skincare that makes you feel confident in your own glow. There’s no fancy talk, just real formulas that work. It’s like that one friend who always looks effortlessly fresh — you can’t help but ask, “What’s your secret?” and it turns out, it’s Lumi.
CLEF Skincare
Image credits: clefbeauty.com
CLEF is one of those quiet achievers in the Malaysian skincare scene. Built on research, honesty, and clean ingredients, their products are made with Asian skin in mind. From their brightening serums to gentle cleansers, everything focuses on results, not gimmicks. It’s a brand that earns trust by being real.
Chuck’s
Image credits: chuck-s.co
Founded by influencer Jane Chuck, Chuck’s brings a cheerful, personal touch to skincare. Soft pastel packaging, positive reminders, and kind formulations make every product feel like a self-care ritual. Whether you’re applying their sheet masks or misting your face in the middle of a busy day, Chuck’s reminds you that beauty is meant to be enjoyed.
Silkygirl
Image credits: silkycosmetics.com
A name most Malaysians grew up with, Silkygirl has managed to evolve while staying relatable. Affordable but never basic, their skincare and makeup are designed for everyday use — easy, fuss-free, and perfect for local skin tones. It’s proof that you don’t need a big price tag to feel good.
Dododots
Image credits: dododots.com
Dododots is proof that skincare doesn’t have to be boring. Their heart-shaped pimple patches turned acne care into something fun and confident. You’ll spot them on your friends’ cheeks or popping up on TikTok — not to hide breakouts, but to own them. The brand gives acne care a personality; it’s playful, a bit cheeky, and always kind. It’s a gentle reminder that skincare is about feeling good in your own skin.
Supporting Local, Celebrating Us
Supporting Malaysian local brands isn’t just about buying things — it’s about people. It’s about the creators who pour their time and heart into every idea, hoping their work connects with someone. Maybe it’s a dress that feels like home, or a skincare routine that finally works for our weather — these little things tell our story. Choosing local means believing in our community and the stories that make “Made in Malaysia” truly ours.
Continue Your Local Discovery Journey
Local Places for Budget-friendly travel in Malaysia
Top Local Food Spots to Eat in Pudu Kuala Lumpur
Malaysia’s Top Food Influencers & Blogs to Follow for Culinary Inspiration
