Main Character Energy Explained
You have probably heard of the term “main character energy” which refers to the viral trend that can turn an ordinary life into a movie-like scenario, particularly on Instagram or TikTok. This concept has encouraged countless people to view their lives as meaningful narratives. Whether...
Malaysia’s Hidden Superfruits
Malaysia’s tropical weather is like a cheat code for growing fruit — we’ve got tons of it all year round. Everyone knows the big stars like durian, mangosteen, and rambutan, but there’s a whole lineup of local fruits that don’t always get the attention they...
Experience Deepavali in KL & PJ: Lights, Food & Culture
A Festival that Illuminates Malaysia As we get closer to the Festival of Lights, Kuala Lumpur and Petaling Jaya are a riotous blur of colour, glittering lights and the sweet scent of festive scents cooling both your skin and palette. Deepavali – or Diwali –...
FOMO vs JOMO: The New Rules of Going Out in the City
FOMO vs JOMO: The New Rules of Going Out in the City If you’ve been scrolling at 11pm and watching rooftop shots, rave clips, and the inevitable “best night ever” story, you’ve felt the tug: FOMO vs JOMO. The first pulls you into every invite...
Why Gen Z café culture make Cafés Like Their Second Office
If you’ve ever tried to find a seat at a café in KL or PJ on a weekday afternoon, you already know the struggle: every corner is packed. Laptops open, iced lattes sweating on marble tables, playlists mixing lo-fi beats with indie bops. Half the...
Soft Life, Hard Times: Why Gen Z Romanticizes Everyday Moments
Introduction: What Is the Soft Life? The phrase soft life has become a defining trend among Gen Z. On TikTok, Instagram, and even X (Twitter), young people are celebrating slow mornings, cozy cafés, and self-care rituals. But why now? In a world filled with economic...
The Meme Economy Explained
Introduction: The Meme Economy Explained In today’s digital world, the meme economy is more than just internet humor, it’s how Gen Z communicates, builds identity, and even shops. Memes have become cultural currency, shaping trends on platforms like TikTok, Instagram, and Twitter. For brands and...
Little Figures, Huge Hype: Inside the Trinket Takeover
Walk into any trendy store or scroll through TikTok for five minutes and chances are you’ll bump into a small plastic figurine staring back at you. Maybe it’s a cherub with a strawberry hat, a little glow-in-the-dark dude crouched in the corner, or a mischievous...
Keretapi Sarong: A Celebration of Heritage on the Move
If you’ve ever been on a train in Malaysia on September 16th, you might have seen something unusual. Instead of the usual crowd in office wear or casual tees, the carriages are suddenly full of people wrapped in colourful sarongs. Music plays, strangers chat like...
Best Speakeasy & Jazz Bars in Malaysia You Need to Visit
KL nightlife often conjures images of rooftop bars and packed clubs—but the real magic lies behind discreet doors, tucked-down alleys, and hidden heritage shop-houses. Speakeasies and jazz bars aren’t just places for drinks—they’re cinematic experiences. If you’re craving something a little more soulful or secret,...